M&I Forum draws lucrative business events to Finland
The first ever Meeting & Incentive Forum in Finland is a notable opportunity to market the country as a destination and to convince a large group of international event organisers of Finland’s offerings and services. The event is believed to bring in more business events to Finland, increasing revenue from travel.
The M&I Forum, held at Clarion Hotel Helsinki on 9–13 July, will be attended by 130 experts from the international business event and congress industry. They are looking for new, exciting venues for meetings, incentive trips, product launches and customer events. The attendees are mostly from Europe, but buyers from Asia and the Middle East are also present. These markets are especially attractive for Finland, as their potential is mostly untapped.
Seeing is believing
The visitors not only get to meet sellers from several countries, but also have a fantastic chance to see and explore Finland and its capital. The event will introduce many visitors to Finland, increasing awareness on international markets.
“The event is a great opportunity for Finnish service providers to create truly memorable experiences. It offers a chance to showcase our expertise and sell services in a very tangible manner. Positive experiences will foster our image and help Finland get on the shortlist for more future events”, Mervi Toivonen from Finpro’s Finland Convention Bureau states.
Travel industry expected to benefit significantly
Congresses and business events are universally desirable for the considerable revenue they bring to the hosting nation. These events have considerable budgets, but the attendees also spend many times more during their trip than typical holidaymakers. Successful events are bound to increase the hosting nation’s reputation and appeal among event organisers.
Previous M&I Forums are estimated to have brought in millions of euros for their hosts. The size and audience of the Helsinki Forum merit a projection of 211 of new events and €16.9 million of travel revenue for Finland, the average budget for each event being €80,000.
“Naturally, it is impossible to accurately predict the overall impact of a positive experience, but word of mouth is known to be a very effective marketing tool in the event industry. We expect the event to attract customers that would be hard to reach through other channels”, Toivonen says.